Authors

The work on this site is a joint effort between
Rodney Edwards and Siladityaa Sharma. And is in
affiliation with ArtCenter College of Design. 
Awards

We have won Gold at Muse Design Awards 2020, Silver in the Interface Design Category, Bronze in the Web Design Category at the 2020 International Design Awards, and featured in Dutch Design Week and Bestfolio for best case studies. Currently nominated for the following design awards: A’ Design Awards, Fast Company, Core77, and Spark
V.01 / SPR_2020 
      -

arter.

assistive collaboration through agentive technology







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About Us         

what*




Arter - is an AI-powered storyboarding tool. The AI agent, Art, works by listening for a user's input and, through NLP (Natural Language Processing), parses each word into an image object using image association analysis.


Context        

why*




As humans, the need to communicate is paramount. Our primary tool is language, most often written or spoken. But, more often than not, much is lost in translation. We guess that's why they say a picture is worth a thousand words



A’ 
All work put forth in this project was realized over two terms @ ArtCenter College of Design The core product experience, prototype, and research exploring machine learning and agentive technology, advised by lead faculty Jenny Rodenhouse and Todd Masilko, were realized in a senior Interaction Design Studio. The business viability, market segmentation, and go-to-market plan were developed as a part of a capstone project for my business minors, advised by Krystina Castella and Robbie Nock.
Recognition & Awards

Our Goal        

the brief *


How might we leverage the power of machine learning, and natural language processing to enhance the way we communicate and visualize our ideas?


Our User        
meet sam*


   
            Sam's agency is working with Blue Bottle Coffee on revamping the customer experience of their cafe space. Sam needs to visualize the user journey to find opportunities. Typically, he works with the design team to imagine his storyboard when mapping. But, they're busy, and Sam isn't comfortable presenting his sketches to the client.


The Visual Thinker
Creative Director / CX





Concept        

introducing arter....