The work on this site is a joint effort between
Rodney Edwards and Siladityaa Sharma. And is in
affiliation with ArtCenter College of Design. 

We have won Gold at Muse Design Awards 2020, Silver in the Interface Design Category, Bronze in the Web Design Category at the 2020 International Design Awards, and featured in Dutch Design Week and Bestfolio for best case studies. Currently nominated for the following design awards: A’ Design Awards, Fast Company, Core77, and Spark
V.01 / SPR_2020 

Our User        
meet sam*

            Sam's agency is working with Blue Bottle Coffee on revamping the customer experience of their cafe space. Sam needs to visualize the user journey to find opportunities. Typically, he works with the design team to imagine his storyboard when mapping. But, they're busy, and Sam isn't comfortable presenting his sketches to the client.

The Visual Thinker
Creative Director / CX